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Analytics: Overview

Customer Success Team

Last updated on Apr 30, 2024

The Analytics dashboard serves as a centralized hub for monitoring and analyzing key metrics that directly impact your store performance. The data includes how the store/website is performing—across all of your sales channels, and for any date range. This comprehensive section empowers you to make data-driven decisions and optimize your online business for success.

Here you can:

  • filter data based on dates;
  • check real-time activities on your website;
  • track your website visitors;
  • understand the time and average statistics on your website;
  • track your average order value;
  • understand where your visitors are coming from—organically, by social media, or other sources;
  • monitor the trends over time.

Accessing Real Time Data

The Real Time section allows you to view real-time visitor data, sales statistics, and cart numbers. This information offers invaluable insights into your store traffic metrics that include:

MetricReal-time information displayed
Active VisitorsProvides a live view of the visitors currently browsing your online store.
Total SalesDisplays the cumulative value of all sales transactions occurring in real time in the default currency of the store.
Total CartsShows the total number of active shopping carts at any given moment. 

ℹ️ The real-time data is displayed based on the visitor session on the website which lasts for 15 minutes. When the session is over, the numbers will be deducted.

Filtering Data by Date

Filtering allows you to analyze and focus on specific time periods for a more detailed understanding of your store performance. Click on the date field in the upper right corner and customize the data displayed on the dashboard to match your preferred date range, empowering you to make data-driven decisions and gain valuable insights into your business trends.

Understanding the Analytics Dashboard

Presenting up-to-the-minute data allows you to stay informed about crucial aspects of your business and respond quickly to emerging trends. Dashboard consists of these sections:

  • Audience
  • Behavior
  • Conversion
  • Acquisition



The Audience section focuses on understanding the visitors to your online store. It consists of the following key metrics:

MetricInformation displayed for the date range
VisitorsDisplays the total number of unique visitors to your website.
SessionsRepresents the total number of browsing sessions initiated by visitors.
New VisitorsShows the number of first-time visitors to your website.
Returning VisitorsIndicates the number of visitors who have previously visited your site and returned for another session.


The Behavior section allows you to understand how visitors interact with your website. It includes the following key metrics:

MetricInformation displayed for the date range
Page ViewsShows the total number of pages viewed by visitors on your website.
Bounce RateIndicates the proportion of visitors who leave your site after viewing only one page in percentage. A high bounce rate may suggest that your website needs improvements to retain visitors.
AVG Time on PageCalculates the average time visitors spend on each page of your website.


The Conversion section focuses on metrics related to the success of your online store sales and profitability. It includes the following key metrics:

MetricInformation displayed for the date range
ProfitRepresents the overall sum of revenue generated from orders. If the products' cost is indicated, it is reduced from the sum.
TransactionsIndicates the total number of placed orders.
AVG Profit per VisitorCalculated by dividing the profit by the number of website visitors, provides insights into your store's revenue generation per visitor.
AVG Shipping CostDisplays the average shipping cost incurred per order.
AVG Order ValueCalculated by dividing the total cost of all orders by the number of transactions, provides insights into the average value of each order.
Conversion RateShows the relationship between the number of unique visitors and the number of placed orders represented as a percentage.


The Acquisition section provides insights into the sources from which visitors come to your website. It consists of the following metrics:

MetricInformation displayed for the date range
DirectRepresents visitors who directly accessed your website by typing the URL or using bookmarks.
OrganicShows visitors who found your website through search engines like Google.
PaidIndicates visitors who arrived at your site via paid advertisements or campaigns.
ReferralDisplays visitors who reached your website through external links on other websites.
SocialShows visitors who came to your website through social media platforms.
EmailRepresents visitors who arrived at your site through email marketing campaigns.

Using Fluctuation for Detailed Data

To provide deeper insights, all sections offer a visualization of these metrics' fluctuations over time. By selecting different time filters: Hourly, Daily, Weekly, Monthly, and Yearly; you can analyze how these metrics vary across different periods. Understanding the trends and patterns in visitor data helps you tailor your marketing strategies and improve customer experience.

By exploring the metrics and their fluctuations across different time periods, you can gain valuable insights into your store performance, identify trends, and make data-driven decisions to optimize your online business effectively.


Accessing Additional Analytical Data

Analytics dashboard provides valuable insights into how visitors interact with your online store and explore three essential aspects: By Location, By Traffic, and By Device.

By Location

These data provide valuable insights into the geographical distribution of your website visitors. It showcases the countries and/or cities from which your traffic originates. Understanding the geographic location of your audience is crucial for tailoring marketing strategies, optimizing shipping and logistics, and delivering region-specific content that resonates with your visitors.

By Traffic

These data offer insights into how visitors arrive at your online store from different sources. It categorizes traffic into various channels, such as direct traffic, referral links, search engines, social media platforms, or email marketing campaigns. Analyzing these data allows you to assess the effectiveness of different marketing channels, identify high-converting sources, and optimize your marketing budget accordingly.

By Device

These data provide a breakdown of your website traffic based on the devices visitors use: Desktop, Tablet, Mobile, and Other. Given the increasing prevalence of mobile browsing, understanding your audience device preferences is essential for delivering a seamless user experience. Analyzing these data allows you to identify potential user experience issues, optimize website performance, and capitalize on opportunities to enhance customer satisfaction and increase conversions.


💡 If you have questions or concerns, contact us directly via the Live Chat box in the lower right corner. Our Support Team will provide you with top-notch quality support 24/7.