A Digital Product is a software-based product or service that can be accessed, used, or downloaded electronically. It can include software applications, ebooks, music, digital art, online courses, and more. You add products from the Dashboard and navigate to the Visual Editor > Pages > Ecommerce > Digital Product template to modify the single product layout page. The template page includes all the product-related widgets.
Creating a Digital Product
To create a Digital Product:
- Go to Commerce > Products on the Dashboard.
- Click + New Product.
- Select the corresponding product type (see Product Types).
- Provide the requested information in the Details section:
- Indicate the product name to be displayed to the customers in the public mode. When you enter the name of a product, the system automatically generates its SKU, SEO Page Title, and Product URL. You also have the option to modify these details if required.
- Modify the Stock Keeping Unit (SKU), the unique alphanumeric code assigned to each product.
- Enter a detailed product description displayed to customers or click Generate with AI.
Note: The text is generated based on the title and keywords provided in the description field. - Select the product category, if necessary. You can choose from the list or create a new category (see Product Categories). To do so, enter the category name in the Category field and click New Category displayed below the field.
Tip: To set a category as default, click on the star icon located next to that category. The name of the default category is reflected in the product URL.
- You can choose a product brand, if necessary, either select an existing one or create a new one (see Product Fields). Enter the brand name into the field and click the Create new attribute option displayed below the field.
- Indicate the product Base Price.
- Indicate the product Compared Price. The compared price refers to the regular price of the product used as a reference to highlight the price reduction.
- Indicate the Cost at which you produced, purchased, or obtained the product before any additional expenses or profit margins were added. It serves as the basis for calculating profits and determining the selling price of an item.
- Activate/deactivate Product Visibility to display/hide the specific product from the public mode.
Note: The hidden product is not visible on the category page and in the product list. But it is visible when accessed through the URL generated in the SEO section.
5. Add the Files that you offer for sale, which include the fields:
- Purchased Item Files - add the digital product for the purchase. You can either upload or provide it via URL. After the customers complete the payment, they can access the files either through email or their user account.
- Sample Files - add a product sample to the purchased item file as an introduction. For example, you can offer a 10-second snippet of the song as a preview. You can either upload or provide it via URL.
- Enter the Price of the item. This amount will be added to the Base Price, and the customer's cart will calculate all costs associated with purchasing the product and display the total price.
6. Add product images to the Media section:
- Click + Upload and select the corresponding image from the computer.
- Click the settings icon on the image, enter the image title, description, and ALT name in the popup that opens, then click Save.
Tip:
- To make the product image default, tick the star icon on the image. The default image is displayed first on your product page. If no image is set as default, the first uploaded image will be displayed instead.
- To reorder the images, click and hold the uploaded image, then move it to the desired position. The images will be displayed in the same order in public mode.
- To remove the image, click the delete icon.
7. Linked Products are items that are recommended or associated with each other based on their relevance. They are often purchased together or complement each other. These suggestions aim to encourage customers to explore related products, increasing the chances of cross-selling and enhancing the shopping experience. The Linked Products fields include:
- Cross-selling Products - refers to recommending products that enhance the current selection, encouraging customers to make additional purchases.
- Upselling Products - involves recommending higher-end or upgraded versions of the selected product in an effort to get customers to choose premium options.
- Related Products - displays the products that are closely related to or relevant to the selected product.
- Tick Show selected products as related if you want your digital product to be displayed as a suggestion item for the products selected as cross-selling, upselling, and related products.
8. Provide the information requested in the SEO section:
- Indicate the page title and meta description.
- Modify the auto-generated URL alias if necessary.
- Tick the Create a URL redirect checkbox to make the product page available under the updated URL.
Note: If you untick the Create a URL redirect checkbox, customers will be directed to the 404 page. - Activate the Include in Sitemap toggle if you want the product page to be added to your sitemap.
- Select Robots Tag from the respective drop-down list to control how search engines index the product page by search engines and follow the links on them.
- Add a social media image of your product that will be displayed when you share a link to your product page on social media platforms like Facebook, Twitter, LinkedIn, and others.
To do so:- Click + Upload and select the corresponding image from the computer.
- Click the settings icon on the image, enter the image title, description, and ALT name in the popup that opens, then click Save.
Note: If no image is uploaded, the product or category main image will be applied by default.
9. Click Save.
If your website is available in multiple languages, select the corresponding language from the language drop-down list (see Settings > Languages) and enter product-related information in the selected language.
Setting the Digital Product Status
To set the product status, select the corresponding status from the right-side drop-down list.
The following options are available:
- Draft - the product is not visible to the customers.
- Active - the product is visible to the customers.
Duplicating the Digital Product
You can duplicate the created product if you want to create a new digital product based on the existing one. To do so, click Duplicate on the right side of the corresponding product page or select the product from the list, click the Dotted Menu, and select Duplicate.
Note: You can indicate whether the customer can purchase the product as a guest or registered user (see Settings > Checkouts). Once you add a file, you can edit the relevant widget in the Visual Editor (see Digital Product Widgets).
Once you have created a digital product, you need to add and configure its relevant widgets in the Visual Editor > Pages > Ecommerce > Digital Product to display the product on your website (see General Widgets, Product Common Widgets, and Digital Product Widgets).
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