A Digital Product is a software-based product or service that can be accessed, used, or downloaded electronically. It can include software applications, ebooks, music, digital art, online courses, and more. You add products from the Dashboard and navigate to the Visual Editor > Pages > Ecommerce > Digital Product template to modify the single product layout page. The template page includes all the product-related widgets.
Creating a Digital Product
To create a Digital Product:
- Go to Products > Products on the Dashboard.
- Click + New Product.
- Select the Digital Product type.
- Provide the requested information in the Details section, specifically:
- Indicate the product name to be displayed to the customers in the public mode. When you enter the name of a product, the system automatically generates its SKU, SEO Page Title, and Product URL. You also have the option to modify these details if required.
- Modify the Stock Keeping Unit (SKU), the unique alphanumeric code assigned to each product.
- Enter a detailed product description displayed to customers in the public mode to provide additional details of the product specifications.
- Select the product category, if necessary. You can choose from the list or create a new category (see Product Categories). To do so, enter the category name in the Category field and click New Category displayed below the field.
Tip: To set a category as default, click on the star icon located next to that category. The name of the default category is reflected in the product URL.
- You can choose a product brand, if necessary, either select an existing one or create a new one (see Product Fields). Enter the brand name into the field and click the Create new attribute option displayed below the field.
- Indicate the product Base Price.
- Indicate the product Compared Price. The compared price refers to the regular price of the product used as a reference to highlight the price reduction.
- Indicate the Cost at which you produced, purchased, or obtained the product before any additional expenses or profit margins were added. It serves as the basis for calculating profits and determining the selling price of an item.
- Activate/deactivate Product Visibility to display/hide the specific product from the public mode.
Note: The hidden product is not visible in the category and product list. But it is visible when accessed through the URL generated in the SEO section.
5. Add the Files that you offer for sale, which include the fields:
- Purchased Item Files - add the digital product for the purchase. You can either upload or provide it via URL. After the customers complete the payment, they can access the files either through email or their user account.
- Sample Files - add a product sample to the purchased item file as an introduction. For example, you can offer a 10-second snippet of the song as a preview. You can either upload or provide it via URL.
- Enter the Price of the item. This amount will be added to the Base Price, and the customer's cart will calculate all costs associated with purchasing the product and display the total price.
6. Add images of your product in the Media section. To do so, click + and select the image, or upload the media content from the computer, free stock (powered by Unsplash), or insert the URL.
Tip: To make the product image the default, tick the star on the image. The default image is displayed first on your product page. If no image is set, the first one becomes the default.
7. Linked Products are items that are recommended or associated with each other based on their relevance. They are often purchased together or complement each other. These suggestions aim to encourage customers to explore related products, increasing the chances of cross-selling and enhancing the shopping experience. The Linked Products fields include:
- Cross-selling Products - refers to recommending products that enhance the current selection, encouraging customers to make additional purchases.
- Upselling Products - involves recommending higher-end or upgraded versions of the selected product in an effort to get customers to choose premium options.
- Related Products - displays the products that are closely related to or relevant to the selected product.
- Tick Show selected products as related if you want your digital product to be displayed as a suggestion item for the products selected as cross-selling, upselling, and related products.
8. Provide the information requested in the SEO section, specifically:
- Indicate the page title and meta description.
- Modify the auto-generated URL alias if necessary.
- Activate the Include in Sitemap toggle if you want the product page to be added to your sitemap.
- Select Robots Tag from the respective drop-down list to control how search engines index the product page by search engines and follow the links on them.
Note: The Product URL alias must be unique.
9. Click Save.
If you added several languages to your website, select the corresponding language from the right-side language drop-down list and enter product-related information in the selected language (see Settings > Languages).
To set the status of the product, select the corresponding status from the right-side drop-down list.
The following options are available:
- Draft - the product is not visible to the customers.
- Active - the product is visible to the customers.
You can indicate whether the customer can purchase the product as a guest or registered user (see Settings > Checkouts). Once you add a file, you can edit the relevant widget on the Visual Editor (see Digital Product Widgets).
Once you have created a digital product, you need to add and configure its relevant widgets in the Visual Editor > Pages > Ecommerce > Digital Product to display the product on your website (see General Widgets, Product Common Widgets, and Digital Product Widgets).
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